📍Taichung West District’s most colorful creative landmark — a must-visit photo spot.
🌈 Rainbow Creative | Taichung Calligraphy Greenway Store
Located in Taichung West District, just about 50 meters from Shenji New Village.
This is Rainbow Creative’s first street-level concept store combining art, creative design,
and light food & drinks—
a colorful corner of the city filled with creativity and inspiration.
▼The store’s beloved mascots—Gulachi the cat and Letu the rabbit—always open their arms,
welcoming every visitor with warmth and enthusiasm!
▼The cute welcome sign at the entrance, set against a backdrop full of Taiwanese culture,
is a must‑snap photo spot for every visitor!
▼🌈 Rainbow Creative, the original team behind Taichung’s famous Rainbow Village in Nantun District,
left the original site after their contract ended in 2023.
Now at the Calligraphy Greenway store in Taichung, you can still experience the colorful spirit and cultural
charm of Rainbow Village—come visit and explore!
▼The store displays a variety of colorful and distinctive artworks, each meticulously hand-painted by the
Rainbow Creative art team.
Every stroke is crafted with care, making each piece not only unique but also rich in emotion and creative
vision.
These painted works are more than just art—they are a heartfelt tribute to Taiwanese culture and the
language of color.
▼Rainbow Creative’s exclusive “Rainbow Code” image series cleverly combines colorful patterns with
playful text, showcasing a unique visual language and the brand’s distinctive charm.
▼The store offers a wide range of Taiwan-themed creative products designed in-house by Rainbow Creative.
By blending traditional cultural elements with a unique artistic style, each item is full of creativity and local charm.
These products not only attract visitors from afar but are also a popular choice for holiday gifts!
▼Rainbow Creative has created its own playful IP universe featuring a variety of characters.
From animals and fantastical creatures to everyday personalities, each one is unique and worth discovering
—and collecting!
▼The only official spot in Taichung to purchase Rainbow Village souvenirs!
Limited-edition items are available exclusively at Rainbow Creative’s Calligraphy Greenway store.
▼ A delightful blend of life and art, infused with rich cultural charm and a touch of nostalgia.
Savor a creamy soft-serve ice cream, enjoy a cup of coffee, and slow down to relish these rare moments of calm.
▼Step up to the second floor and feel as if you’ve entered Rainbow Village, surrounded by vibrant painted walls.
Sip your coffee, let your thoughts flow with the colors, and quietly savor the unique charm of this nostalgic village.
Since its founding in 2015, the Rainbow Creative team has embraced a mission to heal and uplift through art.
Drawing inspiration from the works of Huang Yongfu (Grandpa Rainbow), the self-taught artist behind Rainbow Village,
they create vibrant, whimsical, and heartwarming scenes that convey positive energy.
Their designs cleverly integrate traditional Chinese culture and Taiwanese folk elements,
using visual storytelling and unique hidden “code” motifs to bring each creation to life.
▼The B1 exhibition area houses Grandpa Rainbow’s original artworks and a story memorial section.
Each piece is filled with rich life stories and artistic emotion, offering visitors a deeper insight into
Grandpa Rainbow’s creative spirit and colorful life.
At Rainbow Creative’s Calligraphy Greenway store, we use vibrant colors to convey culture and stories.
We warmly invite you to explore Taichung’s cherished memories and a colorful future with us.
📍 Store Information
Address: No. 38, Shengping Street, West District, Taichung 403, Taiwan
■ Opening Hours
Monday – Thursday: 10:00 AM – 6:00 PM
Friday – Sunday (including national holidays): 10:00 AM – 7:00 PM
台中 彩虹文創-草悟道店
